How Stanley Black & Decker Unlocked Growth and Business Compliance with Anchanto 

• Anchanto enabled Stanley Black & Decker to scale a complex, high-touch digital buying experience with a single SaaS solution.
• Centralized specialized workflows and deep integrations with enterprise systems: SAP and Shopify.
• Implemented workflows ensuring Refinitiv requirements of the tool industry are met.
• Accelerated go-to-market through strong on-ground collaboration, enabling faster implementation, smoother rollout, and efficient local training.

Stanley Black & Decker is the world’s largest tool company, with a legacy of more than a century and operations spanning over 180 countries. As their e-commerce operations expanded, Stanley Black & Decker needed a solution that could bridge multiple IT systems, implement unique workflows, and scale with their growth ambitions.

Challenges

Stanley Black & Decker’s move into e-commerce was driven by a clear ambition: expand direct digital engagement with customers while maintaining the depth, precision, and reliability expected from a global leader in their industry. Unlike typical consumer retail, tool purchases often involve complex product configurations, validation requirements, and specialized fulfillment flows.

At Stanley Black & Decker, the e-commerce team managed their presence on both leading marketplaces and their own D2C store, while running customer experience centers where shoppers could test products. As digital demand accelerated across marketplaces and their D2C channels, their existing systems and processes began to show strain, exposing operational gaps that could limit future growth. Scaling in e-commerce required solving operational hurdles specific to the tool industry. Key challenges faced by Stanley Black & Decker included:

• Complicated sales processes: Tool sales involved unique requirements, such as handling multiple product configurations and special fulfillment needs, that standard e-commerce systems couldn’t support.
• Fragmented systems: With different platforms already in place (SAP, AGORA, Shopify), it was difficult to maintain consistent data and visibility across channels.
• Rising customer expectations: Online shoppers expected faster, smoother buying journeys, putting pressure on the company to deliver a better experience.
• Scaling pressures: As website traffic and order volumes increased, existing systems struggled to keep up.
• Cross-team complexity: Coordinating system builds and processes across IT teams in multiple regions added another layer of difficulty.

Implementation

Anchanto Order Management System (OMS) was the only solution capable of adapting to Stanley Black & Decker’s unique e-commerce requirements. By partnering with Anchanto, the company was able to:

• Implement customized workflows tailored to the “tool industry’s” needs
• Integrate diverse IT solutions (SAP, Agora, and Refinitv) into a single connected platform
• Coordinate effectively across multiple IT teams during system build and migration
• Obtain strong on-ground support throughout the process, offering timely assistance, project management, and development expertise.

Solutions

To address their e-commerce challenges, Stanley Black & Decker partnered with Anchanto and implemented the Anchanto OMS, leveraging its flexibility and integration capabilities. Anchanto’s technology helped Stanley Black & Decker in the following ways:

1. Custom workflow configuration

Anchanto OMS facilitated Stanley Black & Decker’s specialized processes for tool sales, such as handling product variations and unique fulfillment steps. The OMS connects their orders to relevant local carriers for quick and accurate delivery. The software also offers a Refinitiv check integration, which supports automatic screening of customers or third parties for financial crime risks (sanctions, PEPs, watchlists) during transactions. This ensures checks for suspicious individuals or entities are conducted instantly, without manual intervention or added complexity.

2. Seamless multi-platform integration

By connecting Anchanto OMS with their existing IT infrastructure (Shopify and SAP), Stanley Black & Decker achieved smooth data flow across platforms. This eliminated silos and created a unified view of real-time order, inventory, and customer data.

3. Enhanced customer interface

Customers often wanted to test tools before purchasing, and this expectation extended to their online journey as well. With Anchanto’s support, Stanley Black & Decker introduced a new user interface and additional features that improved navigation, product visibility, and the overall buying experience. This included a major UI enhancement project successfully delivered within just three years of their system launch. It was a milestone that boosted customer satisfaction and ensured long-term platform stability.

4. Scalable platform foundation

Anchanto OMS provided the scalability Stanley Black & Decker needed to manage increasing volumes of traffic and transactions, without the need for additional resources. This ensures operations can keep pace with future growth.

5. Dedicated project collaboration

Anchanto worked closely with Stanley Black & Decker’s global and local IT teams, coordinating efforts across multiple regions. This collaboration allowed them to launch a stable e-commerce platform despite the complexity of multi-team involvement.

Outcomes

With Anchanto’s solutions in place, Stanley Black & Decker achieved:

• Full implementation of their specialized e-commerce workflows
• Unified management of multiple IT systems through Anchanto OMS
• Seamless customer experience delivery through an upgraded interface
• Growth in new customer registrations, site visits, and sales
• Successful delivery of a major UI enhancement project within three years of launch

Conclusion

Anchanto has earned Stanley Black & Decker’s trust by delivering a flexible OMS and dependable on-ground support tailored to their complex e-commerce operations. With a strong foundation in place, Stanley Black & Decker looks forward to continuing its partnership with Anchanto to support future growth and innovation in the e-commerce market.

About Stanley Black & Decker

Headquartered in New Britain, Connecticut, Stanley Black & Decker is the world’s largest tool company. Founded in 2010 through the merger of Stanley Works and Black & Decker, the company operates in over 180 countries with more than 100 factories worldwide. Its lineup includes DeWalt, Stanley, and Black & Decker products, with DeWalt accounting for 90% of sales and leading the premium power tool market.