Beating Peak Season Pressure: How Belimukena Processes 2x More Orders

• Belimukena had the brand demand to win big during peak campaigns, but needed the operational muscle to convert 100% order spikes into lasting market leadership. 

• But with 10,000+ SKUs and manual, disconnected workflows, inventory blind spots and overselling risks were putting revenue and reputation at stake. 

• By centralizing orders and inventory and automating marketplace integrations through a unified SaaS platform, the brand gained real-time visibility and operational precision across every sales channel.  

• The payoff: 2x order capacity with higher fulfillment accuracy, zero overselling during flash sales, and the ability to scale peak demand without additional headcount. 

Introduction 

Belimukena, a growing Indonesian Muslim fashion brand, saw its online orders multiply rapidly as e-commerce adoption accelerated across the country. Managing stock accuracy and ensuring timely delivery became increasingly difficult as volumes surged, especially during campaigns and flash sales. To overcome these challenges, Belimukena partnered with Anchanto. By centralizing inventory and automating order management, Anchanto helped the brand streamline operations and scale with confidence, resulting in significant success. 

Challenges 

Founded in 2012, Belimukena has become a trusted brand for premium prayer robes in Indonesia, offering collections for children, adults, and gifting occasions. As the brand grew, so did the complexity of its operations such as: 

• Fulfillment delays during peak periods: Order volumes doubled during peak campaigns, creating pressure on fulfillment speed and accuracy. 

• Stock management issues: With over 10,000 SKUs across different product categories, maintaining accurate inventory became a major obstacle. 

• Manual inefficiencies: Uploading products and managing stock across multiple marketplaces was time-consuming and error-prone. 

• Risk of overselling: During flash sales, limited visibility of stock and order counts made it difficult to prevent stockouts or overselling. 

• Difficulty meeting customer expectations: Indonesian shoppers have come to expect fast, reliable deliveries, making operational errors costly to customer trust. 

Implementation 

Recognizing the need for efficiency, Belimukena decided it needed a technology partner. After much research the brand turned to Anchanto since it offered solutions that matched their needs perfectly. The implementation of Anchanto’s software focused on simplifying inventory management, accelerating order processing, and centralizing operations across all sales channels. Anchanto’s Order Management and Warehouse Management systems allowed Belimukena to: 

• Manage SKUs across marketplaces with ease 

• Guide production planning 

• Automate order processing  

• Improve delivery speed  

The Anchanto team worked closely with Belimukena during onboarding, providing hands-on training and responsive support. The brand’s operations team quickly adopted Anchanto’s technology, reducing human error while boosting confidence in daily processes. 

Solutions 

To overcome its growing operational challenges, Belimukena turned to Anchanto’s technology. The solutions implemented not only addressed immediate bottlenecks but also set the foundation for long-term scalability. 

1. Centralized order and inventory management 

Anchanto’s OMS allowed Belimukena to move away from manual uploads and scattered processes. By consolidating orders from all online sales channels into one system, they could track, update, and manage inventory in real time, reducing errors and preventing overselling. 

2. Automated channel integrations 

With built-in integrations to their marketplaces, orders and stock updates were synced automatically. This eliminated the need for manual coordination, especially during high-volume sales events, and gave Belimukena’s team full visibility across platforms. 

3. Efficient fulfillment and SLA tracking 

Anchanto’s technology streamlined the fulfillment workflow from order receipt to shipping confirmation. By enabling the team to track SLAs and automate updates, Belimukena was able to deliver faster and more accurately, even during peak demand surges. 

Outcomes 

With these solutions in place, Belimukena experienced measurable improvements across its operations. The company gained the ability to scale faster, improve accuracy, and maintain high service levels during critical sales periods. 

• Achieved 90% fulfillment accuracy while handling twice the usual order volume 

• Prevented overselling and stockouts during high-demand campaigns 

• Improved operational efficiency, saving time previously spent on manual uploads 

• Scaled smoothly during peak periods without increasing headcount 

Conclusion 

By implementing Anchanto’s SaaS solutions, Belimukena gained the tools to keep pace with Indonesia’s rapidly growing e-commerce market. The brand now operates with greater efficiency, accuracy, and agility. This has made it capable of handling seasonal spikes while delivering consistent customer satisfaction. Looking ahead, Belimukena plans to diversify into new product lines within Muslim fashion and further expand its marketplace presence, with Anchanto as its trusted technology partner.  

About Belimukena

Belimukena is a leading Indonesian brand specializing in premium prayer robes that combine comfort with timeless design. Founded in 2012, the company has grown from small-scale online sales into a nationwide e-commerce brand. Its collections include children’s, adult, travel, and premium robes, as well as hampers and gift sets. Today, Belimukena continues to innovate in design and customer experience, serving a growing base of online shoppers across Indonesia.