How Nutrifood Centralized E-commerce Operations and Enhanced Inventory Control with Anchanto

Key Highlights:

• Nutrifood unified operations across multiple e-commerce platforms using Anchanto’s OMS and WMS.
• They acquired real-time visibility into orders, inventory, and fulfillment—leading to more efficient resource planning and customer satisfaction.
• Anchanto’s personalized support, helped Nutrifood optimize implementation and long-term operations.

Nutrifood, a leading food and beverage company from Indonesia, has been promoting nutritious living for over 45 years. With growing consumer demand for healthy lifestyles and increasing online transactions, Nutrifood needed to streamline and strengthen its e-commerce supply chain. To support its rapid growth and ensure timely, consistent service across markets, the company adopted Anchanto’s integrated Order Management (OMS) and Warehouse Management (WMS) systems.

Partnering with Anchanto has helped Nutrifood manage its complex inventory and high service standards efficiently—while preparing for future expansion.

Challenges

As an established brand with a global footprint across 30+ countries, Nutrifood faced growing complexity in its e-commerce backend. Their main challenges included:

• Fragmented Systems: Order and warehouse processes were siloed, due to the use of managment systems that didn’t support accurate and continuous flow of information. This resulted in inefficiencies and delays.
• Limited Visibility: Without centralized platforms, inventory and transaction monitoring lacked real-time insights. Low visibility led to errors and stocking inaccuracies. Additionally, without up-to-date analytics and reports, the team found it challenging to support fast, data-driven decisions.
• Manual Inventory Handling: Inbounding stock, inventory checks, and promotion management across multiple channels consumed time and increased error risks.
• SLA Defaults: To uphold brand credibility, Nutrifood had to maintain consistently high service levels despite increasing volumes. This was often difficult as a result of backend efficiencies.

Implementation

After identifying the need for a unified OMS-WMS solution to support centralized control over multi-channel operations, Nutrifood researched several options. Anchanto’s tailored solutions, marketplace integrations, and hands-on onboarding made them the top choice and ensured a seamless transition.

From the start, Anchanto’s trainers provided hands-on guidance, including warehouse visits to map efficient order flows. Post-implementation, ongoing support from Anchanto’s Account Management team helped Nutrifood fine-tune system usage and plan for future growth.

Solutions

With Anchanto’s technology supporting their business today, Nutrifood transitioned from fragmented workflows to a synchronized backend. This enabled the company to focus on their core business and obtain:

1. Centralized Multi-Channel Order Management

Anchanto OMS enabled Nutrifood to consolidate orders from its own webstore and local marketplaces. The system dashboard allowed the company to streamline order capture and fulfillment across all channels.

2. Smart Inventory and Catalog Features

Using Anchanto’s OMS, the team now manages product listings and channel-specific promotions from a single interface. This has drastically improved time efficiency and the accuracy of their online retail efforts.

3. Automation Across Fulfillment

Anchanto OMS and WMS automate order processing from receipt to packaging and courier handover. Inventory tracking is now integrated with outbound operations, reducing errors and increasing output.

4. Real-Time Visibility and Reporting

Anchanto dashboards and reports (related to Inventory, Consignment, Sales) provide Nutrifood with real-time insights into sales trends, stock levels, and supplier deliveries—driving faster and qualitative decision-making.

Outcomes

With Anchanto’s solutions in place, Nutrifood has strengthened its e-commerce infrastructure and operational agility. The company receives:

• Complete visibility across orders, inventory, and warehouse tasks in real-time
• Improved fulfillment efficiency with automated processes from order receipt to delivery
• Faster resource planning and better inbound stock management
• Stronger customer satisfaction through accurate service and on-time deliveries
• Robust data access supporting performance monitoring and business planning

Conclusion

Nutrifood’s mission to promote nutritious living aligns with its operational philosophy—quality, speed, and customer-centricity. Anchanto’s OMS and WMS platforms have given Nutrifood the digital backbone it needs to scale its e-commerce growth while maintaining high standards. With seamless inventory control and centralized operations, the company is well-positioned to expand its offerings and reach more health-conscious customers around the world.

About Company

Nutrifood is a manufacturer and marketer of international-quality health foods and beverages under leading brands. Headquartered in Jakarta Indonesia, the company has a distribution network across 30 different countries. Nutrifood provides innovative food and beverage products and high-quality premium services. Its products include Tropicanna Slim, Hilo, Nutrisari, L-men, W’dank, and Lokalate. The company’s goals is to innovatively inspire and support every individual to attain a balanced life by promoting a fun healthy-life and being mindful about nutrition intake.