UNDERSTAND. PROCESS. REACT.Your competitors are thinking about growing their marketshare, are you?
Digital Shelf Analytics and Monitoring
Learn what’s influencing your e-commerce performance. Grow your market share by identifying actions to improve your marketing mix.
Trusted by leaders across regions, categories, and industries
Take a proactive approach to grow your market share
The e-commerce market is overcrowded and competitive, with large brands facing threats from their counterparts as well as small sellers offering lower prices. Anchanto helps you beat the competition by identifying key performance factors and optimizing the 4Ps of marketing— price, promotions, product, and place. By monitoring digital shelf analytics, you can also protect your brand from grey market activities and improve governance over official distributors.
DIGITAL SHELF ANALYTICS AND MONITORING SOLUTIONDefend and Grow your Market Share
Purpose-built to ensure that leaders can zoom out to see how market share evolves, and practitioners can zoom in to optimize the 4P marketing mix.
Let’s talkLearn how your market share evolves over time
Closely monitor your overall market share and know where you stand against your competitors.
Identify category and brand market share and dig deeper into the stores that drive growth.
Track category growth trends to identify new and emerging categories and learn which brands dominate category share.
Offer the best prices, not just the lowest prices
Learn how competitors are pricing their products and compare their pricing strategy with yours.
Identify the average category price to determine if your products are overpriced or underpriced compared to the competition.
Track price and discount trends to identify competitors’ products with price increases or decreases.
Build a competitive promotions strategy
Identify your competitor’s promotion strategy and stay a step ahead of them during peak sales seasons.
Know the top promoted categories and identify the specific promotions being offered.
Monitor promotions run by competitors and identify the promotions that can significantly boost sales.
Maintain quality content and ensure product availability
Identify low performing products due to poor content scores, negative reviews or missing keywords in listings.
Update product listings (content, descriptions or images) on your OMS or PIM to include trending keywords and increase product discoverability.
Increase conversions by ensuring that best-selling products are replenished timely and low performing products are not overstocked.
Maximize brand and product visibility across platforms
Identify your Share of Search and brand ranking in comparison to that of competing products and brands.
Track trending keywords by category, brand or marketplace and improve product listings for SEO (Search Engine Optimization).
Learn which products are dominating the share of search and identify the reasons contributing to their performance.
Protect your brand from the grey market
Retain the market share lost to the grey market by monitoring greysellers’ activities on online marketplaces.
Keep a close watch on Suggested Retail Price (SRP) violations by resellers or distributors and ensure better control over your distribution channels.
Monitor and report any brand guideline infringements committed by your distribution partners.
PURPOSE BUILT SOLUTIONSExplore Solutions Details
Market Share Insights
Complete visualization of the market share by category, brand & product lines across marketplaces and countries.
Know more4Ps of Marketing
Improve the marketing mix of each product through detailed insights on the 4Ps- Price, Promotions, Product and Place.
Know moreBrand Protection Analytics
Protect your brand from grey market sellers harming your market share and improve your brand’s governance over distributors.
Know moreUSER CATEGORIESBuilt for all types of businesses
- Brands and Retailers
Anchanto’s Digital Shelf Analytics and Monitoring solution helps brands and retailers monitor their online performance, compare it with competitors and gain an edge in crowded marketplaces. With the capabilities that the solution provides, these businesses can identify the parameters that influence their sales and take quick actions to improve.
- Distributors and Enablers
Businesses that manage several brands and their end-to-end operations can evaluate the performance of each brand and compare it with the brands’ competition. Additionally, they can share weekly or daily reports with brand management and add this capability to their service package.
READ AND REFLECT Resources and Insights
Explore All Resource
FAQsFrequently Asked Questions
Find answers to common questions about our products and services
1. What does “digital shelf” mean in online retail?
The digital shelf is a product’s online presence across marketplaces and e-commerce platforms. Like a physical shelf, it depends on visibility, content, pricing, and availability to influence discovery and sales.
2. How do businesses track product visibility online?
Businesses track product visibility with analytics that measure share of search, rankings against competitors, and keyword trends across marketplaces. These insights highlight gaps and help optimize listings for a stronger online presence.
3. How do stockouts affect digital shelf performance?
Stockouts hurt digital shelf performance by frustrating shoppers, lowering conversions, and driving sales to competitors with available inventory.
4. What KPIs are tracked in digital shelf analytics?
Key KPIs include share of search, content health, out-of-stock rates, pricing competitiveness, buy box ownership, SRP (Suggested Retail Price) compliance, promotion effectiveness, conversion rates, and market share trends.
5. How does product content quality affect digital shelf performance?
High-quality content with accurate details, compelling descriptions, and strong images improves visibility and boosts conversions. Poor or inconsistent content lowers discoverability, reduces consumer trust, and impacts sales.
6. How does digital shelf analytics protect against grey sellers?
Digital Shelf Analytics helps protect brands by detecting unauthorized sellers, monitoring SRP violations, and flagging pricing or content infringements. This enables businesses to take swift action to safeguard margins, protect brand integrity, and maintain control over distribution.