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Product Marketing Director


About Anchanto:

Anchanto helps all businesses to exploit the full potential of e-commerce. Our suite of SaaS Products enables companies globally to springboard omnichannel sales, scale fulfilment operations, and use intelligent data to grow their e-commerce, logistics & warehousing activities. Leading, brands, distributors, retailers, and logistic enterprises such as L’Oréal, Decathlon, or DHL Supply Chain rely on our technology to scale their local and global e-commerce operations.

Headquartered in Singapore and with more than 10 local offices across Asia-Pacific, the Middle East and Europe, we are growing rapidly and looking for ambitious people to join our teams to build the future successes of Anchanto. 

As the Product Marketing Director at Anchanto, you will be responsible for designing and managing the go-
to-market strategies, developing the messaging, and drive the market positioning of Anchanto’s products and

Key Responsibilities:

· Expertise and thought leadership: Develop a deep understanding of our customers, target audience,
and competitive landscape, evangelizing that understanding across other teams.
· Go-to-Market: Lead the development and refinement of Anchanto’s messaging and positioning informed by user research, market insights, and product understanding across key segments.
· Operations: Drive new product and feature launch plans, serving as the go-to-expert across product,marketing channels, education, sales, and customers.
· Research and Enablement: Support our sales operations team to empower our sales teams with competitive documentation and other enablement assets.
· Product management: Influence the product roadmap by sharing relevant market, customer, and competitive insights with the product team.
· Team Management: Oversee and mentor team members, fostering growth and excellence.

Essential Requirements:

· 10+ years of experience including 7+ Years of proven experience in Product Marketing in a B2B SaaS environment.
· Proven experience in a product marketing leadership position.
· The ability to understand and articulate technical concepts and translate these into compelling, commercial, customer focused stories.
· Experience working with Enterprise SaaS products and solutions.
· Excellent communication and collaboration skills.

Personal Attributes:

· Creative and proactive individual able to inspire and get people to adhere to their vision.
· Outcome-focused project management skills.
· Ability to manage difficult situations with resilience.
· Well-organized individual with clear prioritization skills.
· Outcome driven with a go-getter attitude, an ambitious and positive professional able to think strategically.