Drive Marketing initiatives for a fast-growing SaaS product company in the Philippines
Note: Apply only if you are a Citizen or PR Holder in the Philippines. We also want the joiner to work from our office in Makati. Please apply only if you meet both criteria.
About Anchanto:
We are a Global B2B cloud company that enables enterprises and partners to grow and manage their end-to-end Commerce and Logistics operations through its world-class Cloud and AI products and services. With more than 7,000 customers, leading global brands, large retailers, and postal operators leverage Anchanto to process more than a billion dollars of revenue each year. Our powerful, scalable products deliver rapid innovation integrated to over 135 different commerce and carrier platforms across the world.
Our offices are spread across Singapore, Kuala Lumpur (Malaysia), Jakarta (Indonesia), Manila (Philippines), Sydney (Australia), Bangkok (Thailand), Seoul (South Korea), Pune (India). Our diverse and multicultural fabric is woven in a way that each Anchanter gets complete freedom and opportunity to realize & explore his/her full potential.
We pride ourselves in building awesome & powerful products that have the potential to change the way businesses perceive eCommerce management. We believe in delivering anchanting experiences and aim to become the #1 customer-centric company in our domain.
The role:
As the Marketing Officer – Philippines, you will be responsible for Designing and Executing the overall marketing strategy of Anchanto in the Philippines Market. Supported by the central Marketing team, you will work in close collaboration with the local sales, account management, and implementation teams to enable the company to reach ambitious revenue targets and develop the Anchanto brand.
KRA/KPI
1. Generate / Produce Database Contacts
2. Liaise with Industry Associations, Marketplace Operators
3. Organize Events – Inhouse and 3rd parties
4. Send Customer Communications (new prospects & existing customers)
5. Execute other lead developmental activities
6. Company Newsletter
7. Customer Case Studies
Parties to coordinate with / Target ICP:
1. Industry Association Secretariat/ Members
2. Mall operators / Tenant line-up
3. Ecozone / Industrial Park – Admin / Secretariat & Plant/Warehouse Occupants
4. Event Organizers, Booth Developers & Suppliers
5. Marketplace Executives / PAMs
6. Partners / Channels
Role:
1. Generate contacts from all sources: Associations, Ecozones, Research
2. Plan/calendar year-long periodic (quarterly/monthly) activities to be done with Associations, Marketplaces, Mall Operators, Ecozone Administrators, Event Organizers
3. Execute / Implement activities together with internal and external parties.
4.Work cohesively with local Anchanto team: CH, Sales, SDR, KAMs & others (Internal) & regional team (CRO, CMO/Marketing)
5. Work w/internal & external creative teams in building Quarterly Newsletter for PH
6. Work w/selected clients & w/internal & external creative teams in producing more Case Studies
7. Execute events for prospects, existing customers, business partners & channels
8. Record, Summarize and Analyze event/activity reports via HubSpot
Reports to:
1st Line: CH-PH
2nd Line: APAC Marketing Director
3rd Line: CRO
Work type: Individual Contributor with Team coordination
Experience: 3-4 years relevant Marketing experience
Expertise: Marketing Plan, Market Research, Events Planning, Events Organizing, Event Facilitation