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Business Development Executive-Malaysia


Job Purpose:

 This role exists to manage the sales and business development operations in Malaysia. The Role has ownership of generating and converting pipeline of Customer for Anchanto’s products.


Do you have the hungry, business savvy and the technical acumen necessary to help establish Anchanto as the premier eCommerce operations solution in Malaysia.

As a Business Development Executive for Anchanto’s products, you will have the exciting opportunity to help promote the growth and shape the future of SaaS products for eCommerce players in the Retail and Logistics sector.

The ideal candidate will possess both a business development and technical background that enables him or her to drive an engagement at the C-level as well as with software developers and IT architects. He/she should also be a self-starter who is prepared to develop and execute to increase market penetration across Vietnam.

Roles and Responsibilities:

  1. Increase market share in the Vietnam market and ecommerce
  2. Direct software sales to enterprises (Brand Principals, Distributors, 3PLs, Warehousing Companies, E-distributors, Retailers) to build strong B2B SaaS business in
  3. Manage a Sales
  • Lead generation for a funnel pipeline: Manage entire sales cycle (as individual contributor), steps include cold calls, LinkedIn, emails, personal networking, events etc.
  • Understand Customers' current Business and Operational processes to propose the right fit of SaaS products and understand customers’ pain points.
  • Demoing the Product/Solution: Product introduction SaaS platform demonstration, explanation of technical and functional capabilities like available integrations and flows, understand and consult on a strategic and business
  • Contract Closure: follow-up calls/emails, writing proposals, pricing negotiation, contract signing, on-boarding and account handover to global account management teams.
  • Structure and organised to manage and update the CRM tool for effective Sales Pipeline

4. Business and Commercial Skills

  • Possess the technical ability to explain (not implement) Cloud/SaaS Solutions, Integrations, Retail, Omni-channel and eCommerce Fulfilment
  • Create & articulate compelling value propositions around Retail
  • Understanding of Value Based Selling and translate it into Commercial Agreements
  • Work closely with the internal marketing team, PR team and top management to swiftly pickup lead/enquires / suspects to be put in sales

Other Skills:

  • Proactive to source leads from partners, own research and other
  • Translate Sales collaterals/proposals into Bahasa/Malay
  • Demonstrable research skills along with excellent Listening skills
  • Self-starter and should be able to proceed with minimal supervision
  • Excellent Verbal and written communication skills in English and Malay
  • Understanding and respect multi-cultural work environment
  • Constantly give feedback to marketing on lead and funnel quality and re-align to target relevant segment
  • Compile reports for management showing results (ROI) reports on customer needs, problems, interests, competitive activities, and potential for new products and
  • Keep abreast of best practices and promotional trends for our products target segments
  • Keep track of competition, pricing and promotions being offered by the competition in the market
  • Exceed set business
  • Work with partners (referrers, Sis, consultants, government agencies etc) to extend reach & drive adoption.

Key Competencies:

  • Ability to generate qualified leads and excellent cold calling skills to engage accounts
  • The right person will possess 1-2 years of experience in B2B sales. IT and SaaS sales preferable
  • Prior experience in a revenue target holding role is absolutely necessity
  • Direct field & management experience in working with corporate
  • Would have consistently exceeded key performance
  • Demonstrated ability to engage and influence C-level
  • Strong presentation skills and the ability to articulate complex concepts to cross- functional
  • Excellent written, and verbal communication skills, data analysis and presentation skills in both English & Malay
  • Experience with E-commerce Sellers, Brands and Retailer in Malaysia is an added advantage
  • Ability to work with the global team in different geographies, cultures and time zones to solve customer problems and escalate as necessary

Scope of the Role

  • The role will have geographical coverage of Malaysia