Anchanto Integrations Update – February 2026
Product Updates
As marketplaces evolve, so do the ways businesses work with them. At Anchanto, our vision has always been to support every major commerce model not just traditional B2C selling, but also the structured B2B models that growing and enterprise businesses increasingly rely on.
Today, we’re expanding our Amazon ecosystem with integration enhancement to Amazon Vendor Direct Fulfilment model under Amazon Vendor Central.
What is Amazon Vendor Central
Amazon Vendor Central is an invite-only platform where manufacturers, distributors, and businesses sell wholesale products directly to Amazon. Unlike Seller Central, where businesses sell directly to customers, Vendor Central operates on a first-party model.
Here, Amazon becomes the buyer.
Amazon raises bulk Purchase Orders (POs), and once fulfilled, Amazon manages the product listings, customer service, and the end-customer sale.
This creates a very different fulfilment workflow. Instead of processing individual consumer orders, businesses must:
- Manage bulk POs
- Confirm availability within strict timelines
- Ship according to Amazon’s compliance guidelines
- Ensure accurate shipment confirmations
It’s structured, compliance-driven and operationally different from B2C marketplace selling.
How does Anchanto support your business growth with Amazon Vendor Central?
Anchanto now integrates Amazon Vendor Direct Fulfilment model.
With this integration, businesses operating on Vendor Central can:
- Automatically receive Vendor Purchase Orders inside Anchanto OMS
- Validate stock and confirm POs through structured workflows
- Maintain accurate inventory visibility
- Generate shipping labels during packing
- Automatically send shipment confirmations back to Amazon
- Sync cancellations to keep systems aligned
Availability & Future Plans
The rollout begins with France as the first live market, with additional countries planned in phases.
This marks a strategic step for businesses toward supporting evolving B2B commerce models globally.
As businesses explore more structured wholesale relationships with marketplaces, fulfilment models are evolving beyond traditional B2C workflows. With Amazon Vendor Central now supported within Anchanto OMS, businesses can confidently adopt this model while maintaining operational control, automation, and scalability.
Read more about our Amazon integration here.