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Why is Digital Shelf Analytics Essential in Addition to E-commerce Tracking by GA4 Analytics

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Unlocking the Secrets of the Different E-commerce Promotion Types on Shopee, Lazada, and Tokopedia
Blogs

Unlocking the Secrets of the Different E-commerce Promotion Types on Shopee, Lazada, and Tokopedia

Are you an online seller looking to boost your sales on Shopee, Lazada, or Tokopedia? Well, you’ve come to the right place! Promotional strategies are an excellent way to grab customers’ attention and encourage them to purchase your products. In this article, we will unlock the secrets behind the different e-commerce promotion types offered by the leading e-commerce platforms- Shopee, Lazada, and Tokopedia. Whether you’re a new seller or an experienced one, understanding the various promotion types can give you a competitive edge in attracting more customers and driving conversions. […]
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Why is Digital Shelf Analytics Essential in Addition to E-commerce Tracking by GA4 Analytics
Blogs

Why is Digital Shelf Analytics Essential in Addition to E-commerce Tracking by GA4 Analytics

Are you struggling to understand the performance of your products across your brand’s digital shelf? Given there’s high competition across the different sales channels you use, it can be difficult to determine your actual performance in real time. In this article, we will dive deep into the world of digital shelf analytics and compare it with e-commerce tracking in GA4 to help you unlock the performance information you’re looking for. Digital shelf analytics provides valuable insights into how your products are performing on various online platforms including your web stores […]
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6 Effective E-commerce Promotion Strategy Ideas to Boost Your Online Sales
Blogs

6 Effective E-commerce Promotion Strategy Ideas to Boost Your Online Sales

Are you looking for creative ways to increase your online sales and drive more traffic to your e-commerce store? Well, you’re in the right place because, in this article, we’ve compiled a list of 6 effective e-commerce promotion strategy ideas. Each one can help you boost your online sales and take your business to the next level. From offering exclusive discounts and launching flash sales to utilizing social media advertising and optimizing your website for search engines, these promotion ideas are tried, tested, and known to generate impressive results for […]
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Exploring Supply Chain Definition and Efficient Supply Chain Management
Blogs

Exploring Supply Chain Definition and Efficient Supply Chain Management

As your business expands and you integrate e-commerce into your operations, you encounter new challenges that require innovative solutions. One major challenge could be with the management of your supply chain. Traditional methods no longer sustain evolving businesses and therefore require an innovative approach. This demonstrates that in order to stay efficient and maintain a high standard of service, a robust solution is not just important for supply chain success — it is critical. In this article, we will explore: the supply chain definition what is efficient supply chain management […]
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Anchanto Integrations Updates – June 2024
Product Updates

Anchanto Integrations Updates – June 2024

Ready integrations bring in additional capabilities for e-commerce businesses. With them, you can expand across new channels, and markets, and reach more customers. They can be the secret weapon you need to unlock success. This month we introduce 4 new integrations for Anchanto Parcel Tracking. With integrations from Germany, USA, Sweden and Canada, these integrations will help you unlock the power of real-time tracking & visibility across the west. 1. Deutsche Post Deutsche Post handles mail and parcel deliveries both within Germany and globally. With decades of expertise and an […]
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Anchanto Integrations Updates – June 2024
Product Updates

Anchanto Integrations Updates – June 2024

Ready integrations bring in additional capabilities for e-commerce businesses. With them, you can expand across new channels, and markets, and reach more customers. They can be the secret weapon you need to unlock success. This month we introduce 4 new integrations for Anchanto Parcel Tracking. With integrations from Germany, USA, Sweden and Canada, these integrations will help you unlock the power of real-time tracking & visibility across the west. 1. Deutsche Post Deutsche Post handles mail and parcel deliveries both within Germany and globally. With decades of expertise and an […]
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Competitor Price Monitoring on Marketplaces with Digital Shelf Software
Guides

Competitor Price Monitoring on Marketplaces with Digital Shelf Software

According to the Harvard Business Review [1], e-commerce retailers commonly overprice their products, which leaves some profitable demand uncaptured. How do you know if you’re overpricing? You compare your prices with competitor price monitoring! Competitor price monitoring provides you with real-time data on price fluctuations, allowing you to adapt swiftly and avoid price wars. However, obtaining this critical pricing information requires the right tools. Digital shelf software serves as the cornerstone of effective competitor price monitoring, offering the capability to gather and analyze competitor pricing data in real time. To […]
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Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring
Guides

Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring

As a brand, you and your team spend endless hours building an identity, positioning your products in the market and promoting their value. But it only takes a short time for unauthorized online sellers to damage your reputation and threaten your profitability. According to a news report by the Financial Times [1], Watches of Switzerland, an authorized dealer of a luxury brand of watches, sells their leading automatic watch in rose gold for £42,600, but the same watch is on offer in the “grey market” of unauthorized sales — from […]
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How to Implement a Successful Product Information Management Strategy
Guides

How to Implement a Successful Product Information Management Strategy

Effective management of product information is a critical aspect of successful business strategies as it helps improve data quality, consistency, and compliance [1]. With countless products under your belt, it’s imperative to have a well-organized, consistent, and up-to-date system for managing product information. This is where Product Information Management strategy and technology come into play. Mastering the art of Product Information Management (PIM) requires a combination of efficient processes, cutting-edge technology, and a comprehensive strategy. It offers online retail businesses, including yours, a host of advantages. By consolidating and harmonizing […]
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The Role of Product Information Governance in E-Commerce Success
Guides

The Role of Product Information Governance in E-Commerce Success

With countless products available online today and lean resources, businesses focus less on their primary priority, which is ensuring their products on digital shelves are flawless through efficient product information governance. It means managing and maintaining high-level product data throughout its lifecycle, from creation to distribution. This includes organizing product descriptions, specifications, images, and pricing in a way that is easily accessible to your team and your distribution partners. By implementing effective product information governance strategies, you can enhance your customers’ online shopping experience. Clear, accurate, and consistent product information helps […]
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