How Great Centric Shipping Achieved 100% Efficiency and Fulfillment Automation

Established in 2014, Great Centric Shipping is a top contender in UAE’s logistics industry. The fulfillment company has 10,000 sq. meters of warehouse storage area in the Free zone and Dubai Mainland with an open yard storage of 25000 sq. meters in Jebel Ali and Dubai Logistics District.

Great Centric Shipping deals with clients requiring storage and order fulfillment for various products from food and oil to chemicals, FMCG products, and electronics. The company aims to grow its business in the UAE and soon expand operations into Saudi Arabia.

However, their pure dependence on manual operations was holding them back from achieving 100% efficiency and fulfillment automation.

Challenges

Manual operations pose several challenges to a business and so was the case with Great Centric Shipping. They wanted to overcome these challenges and enhance their service quality and profitability.

1. Ineffective management of orders and inventory

Recording and managing orders received and inventory in stock through traditional methods of paper files and Excel sheets is highly cumbersome. With these manual management practices, it’s easy to lose track of actual inventory levels and ensure all orders are completed on time. This is a major challenge Great Centric Shipping experienced on a daily basis.

2. Lack of integrations with partners

Great Centric Shipping used to record client orders and manage inventory through traditional manual methods. Their dependence on manual practices made losing track of inventory levels a common problem. It also meant that they lacked the advantage of fulfillment automation through platform, partner, and ERP integrations enabling information to flow centrally and in real-time. As a result, the communication of order and inventory data was slow, and operations like picking, packing, and processing were delayed, Moreover, errors increased, and customer experiences took a hit.

3. Poor inventory and order visibility

Another challenge Great Centric Shipping faced was the inability to communicate accurate inventory details and ongoing order statuses with their clients. Managing inventory on paper often slowed down calculations and communication of the same to the relevant parties. Similarly, order statuses shared were not accurate and this led clients to believe that processes were inefficient.

4. Slow stock transfers

To maintain safety stock, Great Centric Shipping would transfer stock from one warehouse to the other. As this transfer process was again manually managed, the fulfillment center experienced delays in transfers, inaccuracies in inventory counts, which impacted their fulfillment speed.

Implementation

To solve their problems and improve the value they offer their clients, Great Centric Shipping decided to automate and centralize their operations. For this they needed order and warehouse management technology.

After some research, the fulfillment center reached out to Anchanto to experience its SaaS software. A quick demonstration of Anchanto Order Management and Anchanto Warehouse Management helped Great Centric Shipping understand the capabilities of these systems. And very soon the company implemented the technology by Anchanto and achieved some staggering results.

“We appreciate the reliability and flexibility offered by Anchanto’s SaaS Solutions. They simplify how we operate and help us add value to our services. Our clients appreciate the transparency we offer them, which is only possible through Anchanto,”

– Niyas Abdulkader, General Manager, Great Centric Shipping

Solutions and Outcome

To overcome its operational hurdles, Great Centric Shipping turned to Anchanto’s SaaS technology. Implementing their advanced Order Management and Warehouse Management systems helped the company excel in several ways with the help of:

1. Centralized orders and inventory

Great Centric Shipping wanted a common dashboard where it could get visibility of all the orders that its clients needed fulfilled across their different sales channels. The company also wanted to manage centralized inventory for fulfillment automation. With the help of Anchanto Order Management and Anchanto Warehouse Management, Great Centric Shipping now seamlessly monitors and processes all of their client orders and inventory through a single platform. It has reduced the need for paperwork significantly and allows faster fulfillment for all of Great Centric Shipping’s clients.

2. Ready integrations with carriers and platforms

With Anchanto’s 150+ integrations, readily available through its Order Management and Warehouse Management systems, Great Centric Shipping was able to connect seamlessly with carriers, marketplaces, and platforms in the UAE. Currently, the fulfillment company is integrated with carriers like C3X and TFM, which have helped them increase their order processing efficiency significantly. After implementing Anchanto’s integrations with these carriers, they were able to consolidate their efforts. Great Centric Shipping is also integrated with e-commerce platforms Amazon and Woocommerce for smooth flow of order and inventory information.

3. Real-time inventory and order updates

After implementing Anchanto’s SaaS solutions, Great Centric Shipping was able to register new inventory and calculate total stock quantities across all categories with ease. The technology allows the logistics expert to receive real-time updates on all order statuses. With the ability to extract accurate, on-demand information, Great Centric Shipping can also share accurate status reports with their clients.

4. Automated stock transfers

With the help of Anchanto Warehouse Management, Great Centric Shipping now has automated inventory management capabilities while transferring stock from warehouse to warehouse. The fulfillment center can create an STO (stock transfer order) through the platform which ensures proper tracking of inventory.

5. Multi-warehouse management

With an advanced WMS, Great Centric Shipping can manage multiple warehouses on the same platform. This helps the fulfillment company control and consolidate multi-channel selling and multi-warehousing operations. Additionally, Great Centric Shipping can:

• Choose flexible order routing with multiple options
• Auto assign warehouses in a few clicks
• Enable order splitting
• Sync the stock of multiple warehouses to one or more sales channels
• Keep a track of warehouse activities

The flexibility provided by Anchanto has enabled Great Centric Shipping to simplify and speed up several functions, and achieve fulfillment automation. The fulfillment expert is looking forward to expanding their partnership with Anchanto as they onboards new clients down the line. They’re especially anticipating the launch of Anchanto’s Amazon Flex integration.

Amazon Flex allows independent contractors to use their own vehicles to deliver packages for Amazon. This is an excellent means to partner with the leading e-commerce marketplace and take on more clients. Besides this, Great Centric Shipping is also keen on exploring other capabilities provided by Anchanto through its innovative SaaS solutions.