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            Effective Strategies for Monitoring 3rd Party Sellers on Online Marketplaces

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            Direct to Consumer (D2C): Meaning, Challenges & Why it May be an Opportunity for Your Brand
            Blogs

            Direct to Consumer (D2C): Meaning, Challenges & Why it May be an Opportunity for Your Brand

            According to Statista [1], the number of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has grown significantly in recent years. This showcases the increasing popularity of the Direct to Consumer (D2C) model. Though buying from conventional retailers still holds significant appeal to consumers, better pricing entices shoppers to buy from D2C [2] brands. Other factors drawing consumer attention include free delivery, loyalty programs, and exclusive products [3]. But what is D2C and how does it differ from traditional retail? In a traditional retail model, brands sell […]
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            Exploring Supply Chain Definition and Efficient Supply Chain Management
            Blogs

            Exploring Supply Chain Definition and Efficient Supply Chain Management

            As your business expands and you integrate e-commerce into your operations, you encounter new challenges that require innovative solutions. One major challenge could be with the management of your supply chain. Traditional methods no longer sustain evolving businesses and therefore require an innovative approach. This demonstrates that in order to stay efficient and maintain a high standard of service, a robust solution is not just important for supply chain success — it is critical. In this article, we will explore: the supply chain definition what is efficient supply chain management […]
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            Competitor Price Monitoring on Marketplaces with Digital Shelf Software
            Guides

            Competitor Price Monitoring on Marketplaces with Digital Shelf Software

            According to the Harvard Business Review [1], e-commerce retailers commonly overprice their products, which leaves some profitable demand uncaptured. How do you know if you’re overpricing? You compare your prices with your competition’s! Competitor price monitoring provides you with real-time data on price fluctuations, allowing you to adapt swiftly and avoid price wars. However, obtaining this critical pricing information requires the right tools. Digital shelf software serves as the cornerstone of effective competitor price monitoring, offering the capability to gather and analyze competitor pricing data in real time. To help […]
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            Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring
            Guides

            Protecting Your Brand: The Ultimate Guide to Grey Market Seller Monitoring

            As a brand, you and your team spend endless hours building an identity, positioning your products in the market and promoting their value. But it only takes a short time for unauthorized online sellers to damage your reputation and threaten your profitability. According to a news report by the Financial Times [1], Watches of Switzerland, an authorized dealer of a luxury brand of watches, sells their leading automatic watch in rose gold for £42,600, but the same watch is on offer in the “grey market” of unauthorized sales — from […]
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            The Art of Streamlining Sales with the Power of Digital Shelf Monitoring
            Guides

            The Art of Streamlining Sales with the Power of Digital Shelf Monitoring

            In 2023, global online retail sales reached an estimated US$ 5.8 trillion. According to Statista, by 2027 this number is expected to surpass eight trillion dollars [1]. In order to capitalize on this growth and prevent loss of market share to new entrants and existing competition, it’s time to enhance your strategy. To maximize sales and create a seamless user experience, many businesses are turning to the power of digital shelf monitoring. With this innovative tool, you can track and optimize your products’ presence and performance on various online retail […]
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            The Art of Streamlining Sales with the Power of Digital Shelf Monitoring
            Guides

            The Art of Streamlining Sales with the Power of Digital Shelf Monitoring

            In 2023, global online retail sales reached an estimated US$ 5.8 trillion. According to Statista, by 2027 this number is expected to surpass eight trillion dollars [1]. In order to capitalize on this growth and prevent loss of market share to new entrants and existing competition, it’s time to enhance your strategy. To maximize sales and create a seamless user experience, many businesses are turning to the power of digital shelf monitoring. With this innovative tool, you can track and optimize your products’ presence and performance on various online retail […]
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            The Benefits of Effective Grey Market Monitoring
            Blogs

            The Benefits of Effective Grey Market Monitoring

            While the grey market is not illegal, it still poses a challenge to brands, manufacturers, and their official distribution channels due to conflicting prices. Grey market sellers tend to buy products in a region where branded items are cheaper, then mail or travel back to their country with the goods to sell them for a higher price. Research published by Money.co.uk [1] claims that a customer in Europe will pay a little over $2,800 for an Yves Saint Laurent sac de jour, but the same bag will cost more than […]
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            Risks of Grey Market Sellers: How They Harm Your E-commerce Brand
            Blogs

            Risks of Grey Market Sellers: How They Harm Your E-commerce Brand

            As brands navigate digital retail, they often find themselves challenged by the grey market. The grey market refers to the unauthorized sale of genuine branded products through unauthorized channels. This elusive market poses significant threats to brands, ranging from brand dilution to financial losses. In this article, we delve into the perils of the grey market on e-commerce platforms, unveiling its impact on brands. Consequences for brands can be severe, as their reputation may be jeopardized, customer loyalty undermined, and legal battles ignited. Join us on an informative journey as […]
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            Legal Considerations for Dealing with Grey Market Sellers
            Blogs

            Legal Considerations for Dealing with Grey Market Sellers

            The whole grey market is a grey area. The goods sold in these markets are the same products that are sold by authorized re-sellers and in brick-and-mortar stores. However, according to research [1], grey markets have a negative effect on both price and quality of customer experience as well as manufacturer or brand profits. And e-commerce is a big facilitator of the grey market through channels like Amazon, eBay and Lazada. It was estimated that the products distributed through the grey market are worth US$ 63 billion [2]. As businesses […]
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            How to Identify and Track Grey Market Sellers
            Blogs

            How to Identify and Track Grey Market Sellers

            Ensuring the profitability and integrity of your company’s products hinges on maintaining control over their distribution channels. By securing market rates and overseeing quality control, you safeguard your brand’s reputation, mitigate potential liabilities, and optimize returns on investment. However, the presence of grey market sellers poses a significant challenge, potentially disrupting your sales strategy and diluting your brand’s value. See the example below of the poor experience a customer received after buying from a grey seller on Amazon [1]: As a result, identifying and tracking unauthorized sellers becomes imperative to […]
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