From Supplement Brand to White-Label Growth Partner: How Labz Nutrition Scaled Multi-Brand Fulfillment
Case Studies
Key Highlights:
- Labz Nutrition expanded from a D2C supplement brand into wholesale, private-label manufacturing, and multi-brand fulfillment operations.
- As order volumes, SKUs, and client operations grew, they needed a scalable system to manage multiple brands and sales channels efficiently.
- They implemented Anchanto’s OMS and WMS to streamline order management, simplify integrations, and automate warehouse workflows.
- The result: Labz Nutrition now operates a scalable multi-service business model, supporting multiple brands while maintaining operational speed, flexibility, and accuracy.
Introduction
Labz Nutrition was built on the expertise of founder Antony Rouxel, a physical trainer, with years of experience in nutritional supplements. The company initially launched as a B2C retailer, 10 years ago. They focused on delivering high-quality nutrition and wellness products directly to consumers.
As demand grew, Labz Nutrition expanded into wholesale distribution, supplying supplements to gyms and retailers while continuing to grow their own product range.
Two years ago, business evolved further. Other brands began approaching Labz Nutrition not only for products, but also for support in creating their own food supplement lines. This led Labz Nutrition to expand into white-label supplement services, helping businesses manage formulation, sourcing, manufacturing coordination, packaging, branding, and sales operations.
As more partner brands entered their ecosystem, fulfillment and logistics responsibilities also grew. Labz Nutrition was no longer managing only their own operations. It was supporting multiple client brands across inventory management, order processing, marketplace integrations, and fulfillment execution.
Scaling their model required more than operational effort. Managing growing SKU complexity, multiple storefronts, and client-specific workflows demanded a system capable of supporting expansion without increasing operational friction. Anchanto’s Order Management System (OMS) and Warehouse Management System (WMS) provided the operational support for Labz Nutrition to modify their business model.
Requirements
As Labz Nutrition expanded their business model, operational complexity increased significantly. Managing their own products alongside multiple client accounts introduced new challenges that required a more structured and scalable approach.
Key operational requirements included:
- Multi-client logistics management: Each client required dedicated inventory space and operational separation, increasing coordination complexity inside the warehouse.
- Rising SKU volume: With over 1,900 SKUs across products and clients, maintaining stock and order accuracy became increasingly difficult.
- System limitations at scale: Their previous software worked at smaller volumes but failed to support growing order flows and operational demands.
- Fragmented order and issue management: Identifying and resolving order issues was challenging as they lacked centralized visibility, slowing down response times and impacting fulfillment reliability.
- Integration flexibility: With multiple Shopify stores to manage and expansion into channels like Amazon and TikTok, seamless and fast integrations became critical.
- High-volume fulfillment pressure: Handling over 21,000 shipments annually, with spikes during peak periods like Black Friday, required operational stability and speed.
- Dependency on support: Limited after-sales support from previous order management providers created operational bottlenecks whenever issues arose.
Implementation
To support their next phase of growth, Labz Nutrition needed to move beyond basic system functionalities and build a structured logistics backbone.
Anchanto’s OMS and WMS were implemented with clear objectives:
- Configure client-specific rules and operations to run multi-customer operations
- Streamline order management across systems and channels
- Enable fast and flexible marketplace integrations
- Improve warehouse efficiency through automation
- Ensure scalability without increasing operational costs
The transition was supported closely by Anchanto’s team, reducing setup time and accelerating onboarding. With hands-on assistance, Labz Nutrition was able to migrate large volumes of product data and operational workflows in a span of a few weeks, minimizing disruption to ongoing operations.
Solutions
With Anchanto in place, Labz Nutrition restructured how their operations functioned as a brand and white-label business partner.
1. Unified OMS and WMS for complete operational control
Labz Nutrition leveraged Anchanto’s solution suite for warehouse management efficiency, fulfilment operations, inventory management, and order lifecycle management. These solutions are powered by Anchanto OMS and WMS to enable a complete flow across the order lifecycle.
For example, when customers place orders on their Shopify store, these orders are centralized in the OMS. The OMS then transmits the order information to the WMS, which then triggers picking, packing, and shipment. Once an order is processed, the OMS automatically updates order status and inventory levels on the sales channel.
The implementation of both systems ensures visibility and accuracy across orders and inventory. So now, when an issue occurs, teams can quickly trace whether it originated from order management or warehouse execution, enabling faster resolution.
2. Fluid warehouse operations with scan-based execution
Fulfillment operations became significantly more efficient with scan-based workflows. Packing, in particular, became faster and more intuitive with the Anchanto WMS. The software records inventory location and specifics. Pickers are directed where to go in the warehouse based on the order placed. Then by simply scanning products, order processing can be triggered, removing several manual steps, and reducing errors. This improved both speed and consistency across daily operations.
3. Expansion across new sales channels
Labz Nutrition operates multiple Shopify stores for their clients while expanding into marketplaces like Amazon and TikTok. Anchanto offered reliable integrations with these platforms for their brand and clients’, making it easier to connect sales channels without heavy technical effort. This flexibility allowed Labz Nutrition to support diverse client needs and expand its service offering without being limited by system constraints.
4. Faster issue resolution and operational responsiveness
One of the most impactful changes was the ability to quickly identify and resolve operational issues. If an order was delayed or missing, teams could immediately trace the issue within the OMS and take corrective action. In many cases, problems can be resolved before they impact downstream logistics operations. This improved responsiveness and strengthened both internal efficiency and client trust.
5. Reliable support and faster system adoption
Unlike their previous solutions providers, Anchanto provided Labz Nutrition with consistent local and in-person support during and after implementation. This significantly reduced downtime and prevented operational bottlenecks. The onboarding process itself was accelerated, saving valuable time that would otherwise have been spent on manual setup and troubleshooting.
Outcomes
With structured systems in place, Labz Nutrition saw major improvements across operations:
- Streamlined management of over 1,900 SKUs across multiple clients
- Efficient handling of thousands of annual shipments
- Faster and more accurate warehouse execution through scan-based workflows
- Quick identification and resolution of order-related issues
- Seamless integration with Shopify, Amazon, TikTok Shop, and other sales channels
- Reduced dependency on manual processes and external support delays
Most importantly, Labz Nutrition successfully built a sustainable logistics capability that supports both its own growth and that of its clients.
What This Means for Businesses Offering White-label Services
Labz Nutrition’s journey reflects a growing trend across modern commerce businesses. Brands are no longer confined to a single business model. Some are expanding into wholesale, manufacturing, fulfillment, and operational services to unlock new revenue streams and strengthen customer relationships.
But as businesses diversify, operational complexity increases rapidly. Managing multiple brands, clients, sales channels, and logistics workflows through disconnected systems eventually creates friction that limits scalability.
With Anchanto’s OMS and WMS, businesses can:
- Manage retail, wholesale, and fulfillment operations within one ecosystem
- Support multiple clients with operational control and visibility
- Integrate sales channels and marketplaces quickly
- Improve fulfillment speed and inventory accuracy through automation
- Scale operations sustainably without increasing manual dependency
Conclusion
Labz Nutrition’s growth reflects a broader evolution. What started as a supplement brand has expanded into a multi-faceted business supporting both product and logistics needs.
By implementing Anchanto’s OMS and WMS, Labz Nutrition moved from managing operations reactively to running a structured, scalable business model.
With a system that supports both current operations and future expansion, Labz Nutrition is well-positioned to grow its logistics services, onboard more clients, and potentially establish itself as a full-scale logistics provider.
About Labz Nutrition
Labz Nutrition is a French nutritional supplement company founded by industry experts with a focus on delivering scientifically validated, high-performance products.
With a strong foundation in research and formulation, the company serves athletes, healthcare professionals, and health-conscious consumers.
Today, Labz Nutrition combines product innovation with logistics expertise, supporting both its own brand and a growing portfolio of client businesses through integrated supply chain capabilities.